Tuesday 120117
Rest!
Gawker says CrossFit is over!
Crossfit Is Over
Did you get a chance to do Crossfitwhen it was still hardcore? Did you get a chance to do 15 body weigh overhead squats followed by 400-yard sprints for time until you puked, or Tabata intervals until you puked, or sled pulling followed by burpees followed by box jumps followed by muscle-ups, until you puked? If you haven’t done it already, it’s too late. Crossfit is over.
Yeah, it’s in a Reebok commercial. Yeah. Not even one of the cool shoe brands. Crossfit was, until now, a sort of underground-ish worldwide cult of mild-mannered regular people who left work and went to some stylishly dirty garage cave gym to morph into INSANE FITNESS FANATIC FREAKS that you wouldn’t really want to be around or (god forbid) talk to about working out, but at least they did good workouts, kept it hardcore, not your
Saturday 120114
Workout
Little Bear
Bringing CrossFit to ESPN
From Feb. 2009, DeAngelo (center) offers his expertise as ESPN Radio’s Ryen Russillo observes Colin Cowherd.
CrossFit has arrived at ESPN.
The CrossFit movement, which first gained popularity as a workout regimen for military serving overseas, quickly has grown to become one of the most popular fitness methods – and philosophies – for health-conscious people across the globe.
The high-intensity workouts include constant movement — real life movement — beyond your typical dumbbell curls. A CrossFit workout might include sprints, swimming, gymnastics, powerlifting and other endurance exercises all rolled in one.
As the demand for CrossFit grows, ESPN is embracing the phenomenon.
The CrossFit movement at ESPN is being led by Michael DeAngelo, the manager of the Employee Wellness & Services Center on campus, and his staff of avid CrossFitters.
Front Row had the opportunity to speak with DeAngelo about his efforts to bring CrossFit to eager ESPN employees.
FR: What is happening right now to bring CrossFit to ESPN?
DeAngelo: CrossFit is pretty big right now, and it’s definitely something we’d like to offer to our employees as another service on campus. To start that effort, we’ve had five personal trainers on our staff complete the CrossFit Level 1 certificate course.
FR: Why is it important to offer CrossFit on campus?
DeAngelo: Many of our employees do CrossFit and want to do CrossFit. Some do CrossFit workouts in our gym already. Employees these days have very little time to work out and CrossFit is a great workout for ESPN employees with hectic schedules.
FR: What are some of the next steps?
DeAngelo: Our next effort is to promote CrossFit workouts to our employees by bringing “Workouts of the Week.” CrossFit
Wednesday 120111
Workout
Filthy 50!
Charlie found the follwoing on The Boston Globe website. Thanks Charlie for sharing. Looks like there will be a CrossFit commercial played during this week’s playoff game!
Reebok on a mission to get its employees fit
The company started with its own out-of-shape employees to spark a fitness revolution — as well as build confidence and camaraderie
By Jenn Abelson
January 11, 2012
Yoon S. Byun/Globe Staff
‘‘I was horrified in the beginning and crying like a baby,’’ said Reebok executive Peggy Baker of her CrossFit classes. ‘‘But I still come.’’
CANTON – To be blunt, Peggy Baker is an overweight, middle-age diabetic. Until last year, she had never lifted a kettlebell or done a box jump in her life.
The 54-year-old is also a Reebok employee and the poster child for the company’s new mission: to get consumers moving by setting an example with its own workforce.
Baker is one of about 425 employees at Reebok who are taking part in a new fitness program that is transforming the sneaker maker’s Canton headquarters. Participants lost over 4,000 pounds collectively during 2011 – roughly the weight of an small SUV.
Reebok employees get in shape
These workouts, called CrossFit, combine sprinting, gymnastics, powerlifting, kettlebell training, weightlifting, rowing, and medicine ball training, among other activities. The program is making waves at Reebok and gaining traction as one of the fastest-growing fitness movements in the United States. Reebok is capitalizing on the momentum with its first global marketing campaign featuring CrossFit, which will air during Sunday’s NFL divisional playoff between the New York Giants and Green Bay Packers.
The TV spot will feature
